In the past, people relied on word-of-mouth recommendations from their family, friends, neighbors, and colleagues to find the best doctor, house painter, exterminator, and many other professionals including veterinarians. In today’s digital world, word-of-mouth has gone digital too.
When pet owners are looking for a veterinarian to give the best possible care to their furry (or scaly or feathery) friends, they are going to go straight to Google. Not only will they be searching for veterinarians in their area, but they will also be attempting to find the veterinarian with the best Google reviews for vets from other clients.
So, what does this mean for your veterinary clinic? It means that if you want to increase your online traffic and get more new clients through your office’s doors you need your current clients to leave veterinarian reviews for your clinic on Google.
You have already created a brand for your veterinary clinic, so it’s time to make sure that same brand becomes well-known and popular online. Your website needs to be optimized with expert digital marketing strategies like Search Engine Optimization (SEO), user-friendly website design and development, compelling content, and many other critical aspects of online marketing.
However, the Google ranking algorithm also takes into account user reviews for your business when it comes to where your website lands on the ranking page. The more reviews you have, especially positive ones, the better your site will rank in the search engine. Other aspects of your business page such as photos, descriptions, and linked social media accounts are all part of the rankings, and this includes reviews.
When you ask your current clients to post a vet review for you, it can only help your clinic’s reputation online. Positive veterinarian reviews are especially great, but even the way you handle a negative review will show potential clients as well as Google that you are the best veterinarian to meet the needs of those who are searching for you.
It can be very exciting to discover that one of your clients has left you a positive vet review for your clinic. You always want to know that you have provided a valuable service for your patients, and spreading the word of this expert service and care through Google reviews for vets can greatly help your search engine rankings. So, how do you get more reviews from your clients?
For the most part, people are not going to take the time to write a review for your business unless they have an extremely negative experience. While negative reviews can be handled in a way to show that you are an experienced and compassionate veterinary clinic owner, positive reviews should be the goal. One of the most expedient ways to get more positive reviews is to simply ask your clients if they would be willing to write a veterinarian review for you.
Lead magnets are valuable offers or incentives you give your clients through your website in exchange for something. Often this is their contact information such as an email to add to your mailing list. For a veterinary clinic like yours, the lead magnet on your site can include a call to action (CTA) that results in a positive vet review.
To effectively use the lead magnet that will entice your clients to follow the CTA you desire, it needs to be easy to understand and valuable. When your call to action is for your current clients to leave a review, you have to remember that the review is a commitment of their time and effort. This means that they need something worthwhile in return from you.
You have already provided their furry friends experienced, superb veterinary service and care, and you want them to keep coming back. Perhaps a coupon for 20% off their next office visit or a free dental cleaning for their dogs. Any incentive that shows their feedback is valuable to you will increase the likelihood that they will leave a review and come back for their pet’s next appointment. Give them a reason to come back!
At Vet SEO, we can help you craft an effective lead magnet that will help generate the Google reviews for vets you need to increase traffic to your site and new clients through your clinic’s doors. Using our digital marketing strategies, our SEO experts will optimize your site and demonstrate how Google reviews can increase your positive brand reputation online and your ranking on search engines.
Veterinary clinics like yours have the knowledge, skills, and experience to provide the best possible care to your clients’ furry friends. To increase your clientele, you need to optimize your website to get as many clients as you can. Vet SEO understands the ins and outs of SEO, website design, and many other aspects of digital marketing to help you reach new clients.
Our SEO experts will show you the benefits of veterinarian reviews of Google and how to use lead magnets to generate them. Contact us today to learn more about website optimization specially designed for veterinary clinics like yours.