Google Reviews

How Google Reviews Impact Your Veterinary Clinic’s ROI

By admin on Tuesday, May 21st, 2019

When it comes to parting ways with their money, customers have to be convinced that they are trusting the correct companies when buying their products or securing their services. Aside from expert Search Engine Optimization (SEO), compelling content, user-friendly website design, and social media marketing, one of the best ways to show potential clients that your company is the best option to meet their needs is through positive customer reviews.

In the veterinary medical practice, it is critical that your website it able to demonstrate that your clinic is better than any other veterinarian in the area and you can provide the best care for potential clients’ furry friends. When a new customer performs a search to find you, positive Google reviews for vets are a great way to show your expertise through the words of your current clients. 

Why Are Vet Reviews So Important?

In the days before the internet reigned supreme, recommendations were typically made by word-of-mouth from family, friends, neighbors, coworkers, and acquaintances. Because it came from someone they knew, people were more likely to trust and look into those recommendations. That made it difficult for new, up-and-coming businesses to make their mark because the well-established businesses had the market cornered. Now that referrals regularly come from Google searches, it is more important than ever that your clinic is able to show its expertise in a number of places online, including veterinarian reviews. Online searches have helped to level the playing field.

New potential clients are searching for a vet they can trust every day, and vet reviews are one of the most common items they will read before making the decision to take action and call your clinic to make an appointment. Reading dozens of recent, positive Google reviews for vets about the care and compassion you provide at your clinic will help convince these potential customers to walk through your door.

You Must Be Present to Win

If your clinic does not have a website, you are clearly going to be missing out on a lot of new business. Creating a website for your veterinary practice in 2019 is a no-brainer. If your clinic has no veterinarian reviews, you’re still missing out on a lot of business even with a website! 

When Google indexes your website to see where you land on their search engine results pages, its algorithm takes into account the number, quality, and recency of your customer reviews. It is crucial that you have many reviews, more high-rated than low-rated reviews (you can’t please everyone), and up-to-date reviews in order to rank higher than your competition.

Google reviews for vets are beneficial to your clinic in two capacities: Google will rank you higher and more clients will find you and be convinced that you are the right clinic for their furry friends. If you are not present or you don’t have any vet reviews from current customers, you can’t win new business.

How Do I Get Veterinarian Reviews?

Very simply, you need to ask for them! It is rare that a customer will take the time and energy to review a business unless they have had exceptionally good or bad service. This includes vets. If you want the review, you need to ask your clients to write one for you. There are a number of ways to do that including asking them in person at your office. 

Many digital options have proven quite useful as well including emailing your clients with a direct link to your Google MyBusiness page and having buttons on your website which can take them to the most popular review sites (like Google and Yelp). At Vet SEO, we can also help you get more automated reviews to boost your return on investment with the Q1 lead magnet. This will provide a small incentive (a coupon for a certain percentage off their next visit or free dental cleaning for their dog) in exchange for creating a vet review.

Contact Our Google Review Experts

Vet SEO understands how important it is for you to be able to provide quality care to your furry patients, and we want to help you get as many clients as possible. Our digital marketing experts will incorporate professional Search Engine Optimization (SEO) techniques, compelling content, user-friendly web design, and Q1 lead magnets into your website to ensure your online traffic increases and so does the number of new clients through your clinic’s doors. 

For more information on Google reviews for vets and all of the services we provide, contact Vet SEO today.